AdTech refers to the technology and tools used in the advertising industry to reach audiences, deliver, analyse, and manage out-of-home advertising campaigns.
Asset management involves the systematic process of tracking, maintaining, and managing physical assets throughout their lifecycle to maximize their value and effectiveness.
A process for cleaning & transforming data to extract useful insights for making decisions.
First-party data is collected directly from the target audience or users, providing insights into customers’ preferences, behaviors, and needs, tailored to a business’s requirements, without involving third-party sources.
The number of times an individual is likely to be exposed to an advertisement and how often he notices the ad during the campaign.
Geo Mapping involves visually representing location data on a map to provide insights and trends associated with specific locations and to locate customers on the map.
Geo Mapping involves visually representing location data on a map to provide insights and trends associated with specific locations and to locate customers on the map.
Information that includes a geographic component, such as addresses, coordinates, or boundaries.
Geotagging involves attaching geographic metadata, like coordinates, latitude, longitude, and timestamps to media formats like images.
A visual representation of data on the map using color gradients to highlight areas of higher or lower activity. Darker shades typically indicate higher intensity, offering a quick and intuitive way to identify patterns, trends, and concentrations within geographic data.
The number of times an out-of-home is potentially viewed by the target customer or the people passing by, indicating its visibility.
The process of deriving meaningful insights from visualizing and analyzing location-based data to make informed business decisions.
Verify the location and condition of your physical asset with accurate location data and geotagged images.
A lookalike audience is a group of potential customers identified based on similarities to an existing audience or customer base. This technique expands reach to new prospects who share similar characteristics or behaviors with the original audience.
Points of Interest (POIs) are specific locations or landmarks significant or noteworthy within a geographical area. These include attractions, businesses, or other places such as restaurants, parks, malls, schools, etc.
Proof of Performance refers to evidence demonstrating the effectiveness and success of an out-of-home advertising campaign. It includes data, reports, and visual documentation that validates the placement, visibility, and impact of ads in real-world settings.
Divide consumers into different segments based on their psychological characteristics, such as values, beliefs, interests, or lifestyle.
The total number of individuals exposed to an outdoor advertisement within a given time frame. It indicates the potential audience size reached by the campaign and is a key metric for assessing its effectiveness.
Access real-time updates and reports to monitor the condition of your physical assets and verify campaign performance accurately.
A group of individuals identified as potential customers of a marketing or advertising campaign.
The process of measuring and analyzing road traffic to understand the movement, flow, and behaviour of target customers or vehicles within a specific area.
A user persona is a fictional character representing a specific user type likely to interact with your brand or product. It is crafted based on demographic, behavioural, and psychographic attributes to understand customer needs effectively.
A newsletter about geospatial analytics, location intelligence, AI, data science, and data visualization. A newsletter also about building world class products and use of science, mathematics, and logical reasoning. A newsletter about sticking up to the man but also have fun doing business with him.
Build your own with our team of data scientists, statisticians, application developers and software engineers. Use geospatial data sets to augment sales, operations and gain deeper insights into your customer.
We actively work with our clients in setting up their own teams, digital ecosystem, and processes. We provide technical training, help with hiring and building in house data driven capabilities for the organizations we work with. You can leverage our expertise to build your own data-driven platform.
Kindly fill the form and we shall get back to you in flashiest of flashes.
If you’re eager to get in touch quickly, schedule a call with us.
Book an Appointmentchevron_right