Welcome to the Meridian.API documentation. Learn about solutions Meridian.API provides so you can plan and run a better campaign.
In this guide we will talk about everything you need to know to use our platform to the best of its abilities and introduce our suite of software and applications.
The Meridian.API platform is a complete solution for better advertising, branding, and marketing. The platform offers an array of tools and applications for capturing, viewing, editing, managing, analyzing, and sharing data within the framework of location. Access curated datasets and maps for deep insights into audience demographics and behavior. With Meridian.API, you can precisely target your audience, optimize campaigns, and plan media strategies for maximum impact and efficiency in your Ooh initiatives.
It helps you find your audience and build a better media plan.
Meridian.API is a location intelligence platform for advertising, branding, and asset management.
Meridian.API brings location data to life with heatmaps, lookalike audiences, socio demographic data, and streamlines the process of selecting prime advertising locations and retail branding opportunities with unprecedented accuracy to meticulously craft campaigns.
The set of tools and applications adds context to Out-of-home Media, the context for you to make better decisions with data. Users can access accurate performance metrics of each campaign location, such as reach, frequency, and impressions for each location.
Advertising Agencies
Brands
Media Owners
Advertisers
Meridian.API makes location technology easy and convenient to use.
Meridian.API is a complete set of tools and applications for planning, auditing, and ensuring compliance in out-of-home media campaigns.
Pricing algorithms help you price media on a higher point based on seasonality, occupancy, and audience behavior.
Determine your audience based on demographic factors like gender, income level, age group, and socioeconomic strata.
The planning tool makes it easy to understand complex data with its simple yet intuitive data visualization tool, heat maps.
Meridian Prime is a planning tool that connects you to millions of data points to build plans, run analysis of different locations, and apply AI and machine learning for better outcomes.
Select a City
Select the POIs
Choose the Target Audience (User Personas)
View Traffic Metrics
Heatmap
Here is a step-by-step guide to help you get started with the Meridian Prime app.
To build a plan, we will create a media plan for a Car accessories brand promoting ‘Tyres’ in the city of Ludhiana.
Adult Males
Adult Females
Teenagers
Select the city of Ludhiana from the list to build a plan for Tyres.
You will be taken to the selected city.
We have chosen Automobile Dealers.
Our rationale was to campaign where users are most likely to procure the product and decide to buy it.
For this plan, we will target: Adult Females, Adult Males, and Teenagers.
Ludhiana
Automobile Dealers
Adult Females, Adult Males, Teenagers
Validate the selected POIs and Personas with traffic data and identify high-traffic areas to pinpoint possible campaign locations.
You may further assess each location using traffic metrics, with monthly/weekly/daily impressions, reach, and frequency.
We use heatmaps to pinpoint quality potential locations.
The darker red areas on the heatmap indicate a high density of traffic, coupled with the presence of our target audience and points of interest (POI), making them optimal locations for our campaigns.
The Final plan looks something like this, but with more possibilities, as you will be able to add Media, Prices, and consumption patterns for deeper insights and efficient allocation.
With Meridian Prime, you can do this for different cities, for different reasons, and for different brands. The possibilities are endless with further integration of Large Language Models, Machine Learning, and AI capabilities.
Moshpit is your last mile tool to manage your assets and fleet on the ground.
The app allows users to remotely monitor and manage physical assets, campaign activities, and the on-ground team in real-time with total accuracy.
With Moshpit, the on-ground team can reach remote areas with ease and accuracy. The app allows users to manage assets even in areas without an active internet connection. Yes, it works offline; accurately.
Let’s delve into the functionalities of the app:
You can assign multiple campaign locations to the on-ground team to verify the condition of your physical asset.
Users can reach the campaign location with 100% surety using the ‘Get Directions’ feature of the app.
When the on-ground team reaches the campaign location, they can click pictures of the physical assets using the apps’ built-in camera.
The team can verify the condition of the physical asset when prompted to choose if the physical asset is ‘ok’ or ‘damaged’, or they can also add remarks if needed at the moment.
Your team can click pictures even in remote areas with limited internet connectivity; these pictures are automatically stored in the sync folder and are instantly uploaded to the Dashboard when the device has access to a stable internet connection.
The pictures clicked by the on-ground team are embedded with real-time geotags for location verification. The images are stamped with precise location data, such as latitude and longitude coordinates, complete address of the location, date, and time when the picture was taken.
The team can ask questions to the nearby target customers, and you may tally the responses remotely through the Dashboard.
Everything reported by the on-ground team through the Moshpit app is accessible in real-time on the Dashboard.
Stay on top of everything with a 360° view of your campaigns. Take complete control of all the activities, campaigns, physical assets, and the team.
Designed for senior executives, the Brand Manager app lets users run a better campaign with precise location data that streamlines marketing operations, minimizes waste and pilferage, and helps achieve campaign objectives.
Let’s delve into the functionalities of the app:
With Brand Manager, you can conveniently access multiple campaigns in one place and navigate effortlessly through the campaigns to access location-specific images and data.
You can oversee each campaign location on the map across the country, state, city, or zila parishad. Also, view the geotagged pictures associated with each location with their proper geographical point on the map.
Monitor each point of activation and campaign outreach with maps.
You can have a consolidated view of all the images taken by the on-ground team from each campaign. The geotagged pictures taken by the on-ground team are updated in real-time on the activity section of the app.
A newsletter about geospatial analytics, location intelligence, AI, data science, and data visualization. A newsletter also about building world class products and use of science, mathematics, and logical reasoning. A newsletter about sticking up to the man but also have fun doing business with him.
Build your own with our team of data scientists, statisticians, application developers and software engineers. Use geospatial data sets to augment sales, operations and gain deeper insights into your customer.
We actively work with our clients in setting up their own teams, digital ecosystem, and processes. We provide technical training, help with hiring and building in house data driven capabilities for the organizations we work with. You can leverage our expertise to build your own data-driven platform.
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