Meridian Prime is a data-driven planning tool for media owners, brands, and advertisers to build advertising plans that attract customers and bring them back for more.
Design advertising campaigns with pinpoint accuracy, using location data to identify optimal campaign locations targeting the right audience in the right places. Use points of interest data that has been cleaned and collated, and determine your target audience based on gender, income level, employment status, and literacy.
Evaluate traffic movement and metrics on an hourly, daily, and weekly basis to gauge impressions, reach, and frequency accurately. Examine the traffic trends on holidays and weekends to get a complete picture of how the audience tends to move during weekends to evaluate the potential campaign location.
Meridian Prime brings location data to life with a simple yet intuitive data visualization tool, Heatmaps. Use heatmaps to validate the selected POIs and user personas and identify the hotspots that your target audience frequently visits, pinpointing high-traffic areas close to your points of interest as potential campaign locations.
Connect with us to schedule a demo or learn more about the capabilities of Meridian.API.
A newsletter about geospatial analytics, location intelligence, AI, data science, and data visualization. A newsletter also about building world class products and use of science, mathematics, and logical reasoning. A newsletter about sticking up to the man but also have fun doing business with him.
Build your own with our team of data scientists, statisticians, application developers and software engineers. Use geospatial data sets to augment sales, operations and gain deeper insights into your customer.
We actively work with our clients in setting up their own teams, digital ecosystem, and processes. We provide technical training, help with hiring and building in house data driven capabilities for the organizations we work with. You can leverage our expertise to build your own data-driven platform.
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